distributed computing technologies

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Distributed Computing Technologies – I introduce “mashups” and Service Oriented Architecture (SOA) to workshop participants because this is a fundamental shift in how we view “websites”. Instead of sites, we need to think of a group of agents harvesting and gathering content and applications from many locations, and delivering it as a dynamic personal mix based on a user’s profile and needs.

from http://brandon-hall.com/garywoodill/?p=27 Ten Learning Technologies for 2008.

and this from Five Guiding Principles for the transformation of media companies
The best content comes from many sources
So many people use search engines on the web because they understand intuitively that search gives them access to ALL the content on the web. Most media companies are still limited on the web to delivering their own content. In the age of limited distribution channels, this made sense.

But on the web, where consumers can access any content from any source, and where high-quality content sources continue to proliferate (on top of all the garbage), media companies cannot serve consumers well just by delivering their own content.

The most success media companies will be those that offer consumers links to the best content on the web, not just their own content (and also those media companies that harness the “power of the link” — related to #1 and #2).

If media companies don’t do this, Google and other web-native aggregators will (and already do).