rss users read more news

What are the advantages of using rss feeds?

Nielsen NetRatings in New York
recently reported that RSS users significantly read more online news
than non RSS users, visiting an average of 10.6 news sites compared
with 3.4 news sites for non users.


Apart from simply reading more online news articles than non RSS users, RSS
users visit news site more frequently. RSS users visited the top 20
news Web sites nearly three times as often as non-users and all other
news Web sites four times as often. This means that sites outside of
the top 20 properties may be among the greatest beneficiaries of RSS.


For the full report click here.

The report is from 2005. Interesting quote:

“Men tend to be early and aggressive technology adopters, but it may come as a surprise that the youngest Internet users were not the most RSS savvy,” said Gibs. “RSS users are particularly focused on breaking news, and trend toward an older demographic,” he continued.

If it’s breaking news then presumably both academics looking for the latest research and students looking for the latest content from academics should be prime movers.

The research comes from 2005. Since then the big thing which has changed the adoption of feed reading is the news feed in the profile page on Facebook. That seamless integration has introduced millions to the idea of keeping up to date through rss.

Can we lever that kind of use in an academic context?