Web Stats: summary

Facts and Figures

  1. There will be 1.21 billion internet users globally by the end of 2006, rising to 1.35 billion by 2007 (3)
  2. The average amount of internet/online usage in the UK is around 23 hours per week (4)
  3. On average, internet users spend a quarter of their weekly media time on the internet (5)
  4. With 7.8% market share, the internet is now part of the UK advertising mainstream. A total of £1.4 billion (an increase of 65.6% from 2004) was spent on online advertising (6)
  5. 60% of UK web users only visit a handful of sites despite the plethora of website online (7)
  6. 71% of prospective students use university websites to find out information about different universities. This is the second most popular method behind prospectuses (77%) (8)
  7. 80% of UK school leavers use university websites to help make decisions about their future (9)

3 eTForecasts, Sept 2004
4 YouGov.
5 BMRB Internet Monitor, January 2006
6 Internet Advertising Bureau, 2005
7 IMRG, March 2006
8 Hobsons School Leaver Recruitment Review 2005
9 Hobsons 2005

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