Jan Smidt (2007) Blogging Practices: An Analytical Framework

Blackwell Synergy – J Comp Mediated Comm, Volume 12 Issue 4 Page 1409-1427, July 2007 (Full Text)

Thus, publishing a blog is a way of self-presentation that has to meet certain expectations about personal authenticity while maintaining a balance between staying private and being public (Miller & Sheperd, 2004; Palen & Dourish, 2003; Scheidt, 2006; Viégas, 2005).

Great bibliography
See particularly conclusion and further research for ideas.